Project — Brand identity and rollout
Client — 6/CUT
Background
This one was a bit different. We have been friends with 6/CUT (and meaning to get round to doing something with them) for years – it’s our favourite pizza place in Manchester. The identity had always been good (utilitarian meets Williamsburg), but the people that ran it had recently bought it and now being 100% independent, they wanted a new look that matched their personality and direction.
Identity
The external signage was staying, so we didn’t want to change the logo, but nobody had a copy of the original so we scanned an old receipt and used that. This was paired with a similar vernacular found on receipts and produce packaging (the one consistent element throughout).
Concept
The idea was anything goes. We didn’t want to be precious but instead create something with personality – an identity that matched the space (produce on show, ephemera adorning walls and shelves etc). The owners were keen to be hands on, and so an all-out DIY aesthetic was created, always with a ‘Brought to you by 6/CUT’ stamped over the top.
